When.com Web Search

  1. Ads

    related to: targeted marketing solutions

Search results

  1. Results From The WOW.Com Content Network
  2. Targeted advertising - Wikipedia

    en.wikipedia.org/wiki/Targeted_advertising

    Targeted [1] advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.

  3. Direct digital marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_digital_marketing

    Direct digital marketing is a marketing method that uses such things as a consumer's email to send advertisements and other forms of communications to a target audience. Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses consumers have to marketing campaigns.

  4. Personalized marketing - Wikipedia

    en.wikipedia.org/wiki/Personalized_marketing

    Personalized marketing works best in agile companies where there's cross-department collaboration. Most companies are used to hierarchal, strict structures that prevents data sharing across companies. Using inadequate technology results in the implementation of ineffective solutions.

  5. Hypertargeting - Wikipedia

    en.wikipedia.org/wiki/Hypertargeting

    Hypertargeting is also the ability on social network sites to target ads based on very specific criteria. This is an important step towards precision performance marketing. The first MySpace HyperTarget release offered advertisers the ability to direct their ads to 10 categories self-identified by users in their profiles, including music ...

  6. Contextual advertising - Wikipedia

    en.wikipedia.org/wiki/Contextual_advertising

    Contextual advertising (also called contextual targeting) is a form of targeted digital advertising. Contextual advertising is also called "In-Text" advertising or "In-Context" technology. Contextual targeting involves the use of linguistic factors to control the placement of advertising material.

  7. Demand generation - Wikipedia

    en.wikipedia.org/wiki/Demand_generation

    Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. [1] Commonly used in business-to-business, business-to-government, or longer business-to-consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process.

  1. Ads

    related to: targeted marketing solutions