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  2. Shoppers over 50 love this $9 drugstore mascara, saying it's ...

    www.aol.com/lifestyle/shoppers-over-50-love-this...

    Women tend to lose hair all over as we age — hello, menopause! —and this mascara is great for coating and filling in my more sparse 50+ lashes. ... hardest-to-remove eye makeup wasn't a big ...

  3. What Experts Want You to Know About Mascara for Older Women

    www.aol.com/lifestyle/experts-want-know-mascara...

    This is the best mascara for older women, according to makeup artists and an ophthalmologist. Plus the best ones for sensitive, watery eyes and thinning lashes. ... Plus the best ones for ...

  4. I Asked an Eye Doc Why My Eyes *Always* Tear Up From Mascara

    www.aol.com/asked-eye-doc-why-eyes-141300009.html

    Here are the 12 best mascaras for sensitive eyes, according to editor testing and two ophthalmologists. Shop our picks for volume, length, definition, and more.

  5. Maybelline - Wikipedia

    en.wikipedia.org/wiki/Maybelline

    Williams renamed his eye beautifier Maybelline in her honor. In 1917, the company produced Maybelline Cake Mascara, "the first modern eye cosmetic for everyday use", and Ultra Lash, the first mass-market automatic, in the 1960s. [5] In 1967, the company was sold by Williams to Plough Inc. (now Schering-Plough) in Memphis, Tennessee.

  6. CoverGirl - Wikipedia

    en.wikipedia.org/wiki/CoverGirl

    Dania Ramirez is the newest spokesmodel for CoverGirl's Clean Makeup Sensitive formula, a campaign for CoverGirl's partnership with Children's Safe Drinking Water. With the help of the Clean Makeup line, CoverGirl has donated $500,000 to the program, which provided 50 million liters of drinking water to children across the world.

  7. Mascara - Wikipedia

    en.wikipedia.org/wiki/Mascara

    Mascara is composed of a base mixture of pigments, waxes, and oils with varying supporting components. Mascara pigments most commonly include iron oxides and titanium dioxide which provide mascara with its desired color. [23] Titanium dioxide (TiO 2) accounts for over 65% of inorganic pigments sales volume. [24]