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The models available in the United States are typically a smaller subset of the full line produced in Japan. Seiko Corporation of America is headquartered in Mahwah, New Jersey, alongside the Coserv repair center. In the United States, Seiko watches are sold primarily by fine jewelers, department stores, and 19 Seiko company stores.
Seiko Quartz Astron 35SQ, the world's first commercial quartz watch developed by Suwa Seikosha. 1881 — Kintarō Hattori opens the watch and jewelry shop "K. Hattori" (Hattori Tokeiten in Japanese; currently named Seiko Holdings Corporation) in the Ginza area of Tokyo, Japan.
In 2019, Seiko released several limited edition Astron models to commemorate the 50th anniversary of the quartz Astron. [5] [6] Among them, the model produced in a limited edition of 50 pieces (3.8 million yen) mimics the original case design and has a rough engraving pattern by craftsmen belonging to Epson's "Micro Artist Workshop". [6]
Wako Co., Ltd. (株式会社和光, Kabushiki-gaisha Wakō) is a department store retailer in Japan, whose best known store (commonly known as the Ginza Wako) is at the heart of the Ginza shopping district in Tokyo. This store is famous for its watches, jewellery, chocolate, porcelain, dishware, and handbags, as well as upscale foreign goods ...
In 2005, Orient Star Retro-Future collection was launched. In 2010, Orient Watch Co. celebrated its 60th anniversary with a limited edition model. [15] The Royal Orient line was discontinued around 2016, likely to prevent cannibalism between it and fellow Seiko group brands Grand Seiko, and Credor.
Using Seiko's own family of movements but with modern styling designed to appeal to younger customers, Alba watches are primarily aimed at Asian and Middle Eastern markets in the hope of creating long-term loyalty to the Seiko group as these customers' purchasing power increases. [3] The word 'Alba' translates to 'dawn' in Italian, and Spanish. [4]