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A market segmentation strategy is the process through which you identify, organize, research, and target a specific segment of a broad target market. Built into this definition, we can pull out a four step process for developing a segmentation strategy.
Market segmentation is a way of aggregating prospective buyers into groups or segments, based on demographics, geography, behavior, or psychographic factors, in order to better understand and...
Audience segmentation is the process of dividing a larger audience into smaller, more specific groups based on various characteristics. This allows businesses to communicate more effectively with their target customers. Understanding and categorizing your audience helps develop more direct and personalized marketing strategies.
Market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better understand the target audience.
Market Segment: A distinct subgroup of consumers who share similar characteristics and preferences. Segmentation Variables: Criteria used to differentiate between market segments, such as demographics, psychographics, and behaviors. Target Market: The specific segment (s) a business aims to serve with its products or services.
What is market segmentation? Market segmentation is when a business splits potential customers into groups based on shared characteristics. These characteristics include location, age, income, credit rating, usage rates, or buying habits.
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