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Gillette's original razor patent was due to expire in November 1921 and to stay ahead of an upcoming competition, the company introduced the New Improved Gillette Safety Razor in spring 1921 and switched to the razor and blades pricing structure the company is known for today. While the New Improved razor was sold for $5 (equivalent to $85 in ...
Airdate: March 6, 2006; Sponsor: Gillette Fusion; Hosting Company: Procter & Gamble; Task: Teams had to promote the Gillette Fusion razor blade by asking people to text message a key word to their number. The winner would be determined by the largest number of text messages produced. Judges: Donald Trump; Bill Rancic; Ivanka Trump
The Multi-Pack Launcher (MPL) remotely launches multiple Switchblades. The MPL is fully loaded in a standard 6-pack configuration weighing 160 lb (73 kg). The design is scalable from 2 to 20 rounds and enables rapid reloading of less than 30 seconds per round. The U.S. Army began deploying the MPL in early 2019 for base defense. [20] [49]