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Nail art is a creative way to paint, decorate, enhance, and embellish nails. Social media has expanded to a nail art culture by allowing users to share pictures of their nail art. Women's Wear Daily reports nail polish sales hit a record US$768 million in the United States in 2012, a 32% gain over 2011. [15]
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In 2016, Sinful Colors partnered with Kylie Jenner to launch a nail polish collection. [7] In 2018, the brand partnered with Vanessa Hudgens to create a nail polish collection, and named her Global Color Collaborator of Sinful Colors. [8] [9] In 2020, they came out a new product called the CLAWS.
The nail is also part of the puzzle of mounting gender identity; the nails for teenagers and adult women represent a piece of the symbol of what is a woman and how the woman should present herself. Though women use nail art to express their womanliness, the different types define a woman with particular personalities, e.g. French manicure ...
Coty is one of the world's largest beauty companies and the largest fragrance company, [4] [5] with $5.3 billion in revenue for the fiscal year 2022. [6] Coty acquired 41 beauty brands from Procter & Gamble in 2016, [7] becoming the global leader in fragrance, the second largest company for hair color and styling products, [8] and the third largest company for color cosmetics. [9]
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Nail files. A nail file is a tool that can be used to gently grind down and shape the edges of nails. They are often used in manicures and pedicures after the nail has been trimmed using appropriate nail clippers. Nail files may either be emery boards, ceramic, glass, crystal, plain metal files or metal files coated with corundum.