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The Roku OS is an operating system software developed by Roku Inc. It has powered consumer electronics products such as Roku-branded streaming players and TVs since 2004. The Roku OS is the most popular TV operating system in the U.S., reaching an estimated 90 million households as of 2025.
Roku announced its first branded smart TV and it was released in late 2014. These TVs are manufactured by companies like TCL, LG, Westinghouse and Hisense, and use the Roku user interface as the "brain" of the TV. Roku TVs are updated just like the streaming devices. [77]
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Roku City is filled with hidden Easter eggs and homages to famous Hollywood movies and tv shows, creating what has been described as a "Where's Waldo?" for the streaming era and inspiring a "new kind of fandom" (in 2022, Roku's internal tracking data showed that Roku City was mentioned once every 11 minutes on Twitter, as reported by The New York Times).
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Bring out more lifelike color, texture and detail to the shows your watch thanks to this TV's 4K 2160 pixel resolution. With built-in Roku Streaming TV, you'll have access to over half a million ...
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