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Grimace's Birthday was commissioned by Wieden+Kennedy on behalf of McDonald's and produced and directed by Brooklyn-based studio Krool Toys, founded by Tia Chinai and Stefan Cohen. [3] The game was released as a promotional tool to coincide with the release of the Grimace Shake and the limited-edition Grimace Birthday Meal.
This is an accepted version of this page This is the latest accepted revision, reviewed on 12 February 2025. Promotional milkshake sold by McDonald's Grimace Shake Product type Milkshake Introduced June 12, 2023 (2023-06-12) US: June 12, 2023 CAN: May 14, 2024 UK / IRE: August 28, 2024 NOR: September 4, 2024 AU: October 4, 2024 ZA: October 22, 2024 NZ: October 23, 2024 JP: October 30, 2024 ...
McDonald's worked with Krool Toys to develop Grimace's Birthday, a platformer inspired by early 2000s-style browser games. [13] Tariq Hassan, chief marketing and customer experience officer at McDonald's, [14] stated that "Grimace is the perfect lovable icon to have McDonald's meet our fans at the intersection of nostalgia and culture." [4]
Grimace, the purple McDonald's monster, is apparently celebrating its birthday. McDonald's dropped a new item in honor of Grimace's big day: a purple milkshake. It's trending online.OK, those are ...
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In addition to adding a special meal for the birthday blob to the menu, the company launched a video game in which Grimace travels around the world rounding up his pals to cut his birthday cake.
Tika, Hamburglar, and Birdie fail each riddle and are swept into traps, leaving only Ronald, Grimace, and Sundae to solve the final one, which they do. The holographic head turns out to be a child named Franklin programming the game, with help from Tika and the McNuggets in a lab room.
McDonald’s head of social media shared an "insider view" of the Grimace Shake trend, reflecting on the viral TikTok trend that took hold of the internet.