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The Roku Channel was launched in September 2017 as a free, ad-supported streaming television service ("FAST"), [1] [13] available to viewers in the U.S. [14] Roku's CEO Anthony Wood stated in the same month that the channel was a "way for content owners to publish their content on Roku without writing an app". [15]
Area served City of license VC RF Callsign Network Notes Charlottesville: 19 32 WCAV: CBS: Ion on 19.4, Fox on 27.1 : 29 2 WVIR-TV: NBC: WeatherNation on 29.2, CW on 29.3, True Crime Network on 29.5
In the September 2023 ratings, [18] Tubi, with 1.3% of viewing, ranked fifth among all streaming services, The Roku Channel, with 1.1% ranked seventh, and Pluto TV, with 0.8% ranked tenth. Tubi noted in January 2025 that only 5% of its viewership came from the live streaming channels section of the Tubi app, which emphasizes its on-demand ...
Roku also added the "Featured Free" section as the top section of its main menu from where users can get access to direct streaming of shows and movies from its partners. [94] On April 7, 2020, The Roku Channel launched in the UK, with a different selection of movies and TV shows. [95]
The broadcaster's original stations were WNVT in Goldvein, Virginia, and WNVC in Fairfax, Virginia, which served the Washington, D.C., television market. International programming began on WNVC in 1996, branded "World View TV". In 2001, the two stations became known as MHz Networks, with WNVC becoming MHz1 and WNVT becoming MHz2.
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It is implementing an ad revenue sharing model with content providers. On August 8, 2018, the Roku Channel became available on the web as well. [87] Roku also added the "Featured Free" section as the top section of its main menu from which users can get access to direct streaming of shows and movies from its partners. [88]