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Which is why many of us tend to stick to the same formula for years (and. PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate ...
Available in over 40 shades, it offers medium-to-full coverage and a semi-matte finish. ... it has SPF 50+ and antioxidant-rich vitamin E to combat free radical damage that can lead to wrinkles ...
And at the end of this story, I answer some frequently asked questions about the best makeup for women over 50. 6 Fashion Trends That Are Perfect for Me and Other Women Over 50 Meet the Experts
Dania Ramirez is the newest spokesmodel for CoverGirl's Clean Makeup Sensitive formula, a campaign for CoverGirl's partnership with Children's Safe Drinking Water. With the help of the Clean Makeup line, CoverGirl has donated $500,000 to the program, which provided 50 million liters of drinking water to children across the world. [10]
Trish McEvoy, Pat McGrath, and other industry experts share makeup tips and product recommendations that will make older skin appear glowing and ageless. 17 Beauty Tips for Older Women From the ...
Advertising targeted upper-class women and featured models clad in haute couture gowns. For a decade, Ultima II's slogan was "Dedicated to the woman who spends a lifetime living up to her potential." Ultima II's launch and advertising techniques were likely a response to the growing success of competitor Estée Lauder , who also aimed for an ...