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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
1990 – Launches the clothing label, 'George at Asda' 1995 – Launches the sports leisure wear manufacturer S'porter and retail design consultancy red creative; 1999 – Launches leisure wear collection for Liverpool F.C. 2000 – Resigns from Asda after takeover by Walmart; 2001 – Per Una label for Marks & Spencer launches on 28 September
Asda Stores Limited (/ ˈ æ z d ə /), trading as Asda and often styled as ASDA, is a British supermarket and petrol station chain. Its headquarters are in Leeds , England. [ 9 ] The company was incorporated as Associated Dairies and Farm Stores in 1949.
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