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Fables of abundance: A cultural history of advertising in America (1995) McDonald, Colin, and Jane Scott. "A brief history of advertising." in The Sage Handbook of Advertising (Sage, 2007) pp: 17-34. Marchand, Roland. Advertising the American dream: Making way for modernity, 1920–1940 (U of California Press, 1985) online; Mendelová, Dáša.
Charles Atlas (born Angelo Siciliano; October 30, 1892 – December 24, 1972) [2] was an American bodybuilder best remembered as the developer of a bodybuilding method and its associated exercise program which spawned a landmark advertising campaign featuring his name and likeness; it has been described as one of the longest-lasting and most memorable ad campaigns of all time.
Reagan was one of the first candidates to use this strategy; his presidential campaign was built on what many consider one of the most effective political campaign ads ever due to its direct ...
The 100 Greatest TV Ads is a British TV entertainment programme that first aired on 29 April 2000 on Channel 4. It is part of the channel's 100 Greatest strand of programmes, and was presented by Graham Norton .
These long-lasting advertising elements may be said to have taken a place in the pop culture history of the demographic to whom they appeared. An example is the enduring phrase, " Winston tastes good like a cigarette should ", from the eighteen-year advertising campaign for Winston cigarettes from the 1950s to the 1970s.
But in the 80s, the company needed a way to bring people in late night, so they used the ever-representative symbol of the night, the moon, in an attempt to show consumers that they were open late ...
Writing ads for Lord & Taylor and Wanamaker's John Emory Powers (1837–1919) was a highly influential American copywriter . [ 1 ] The world's first full-time copywriter, [ 2 ] [ 3 ] [ 4 ] : 53 he worked for the department stores Lord & Taylor and Wanamaker's before becoming a freelancer in 1886.
The most famous of the 'Marlboro Men' lived a long life after fading from the public limelight. Darrell Winfield, a resident of Riverton, Wyoming, was the longest living Marlboro Man to appear on billboards and in advertisements. Leo Burnett Ad Agency discovered him in 1968 while he was working on the Quarter Circle 5 Ranch in Wyoming. Winfield ...
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