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BoyleSports was created by John Boyle [4] in 1982, when he opened his first betting shop in Markethill, County Armagh, Northern Ireland. In 1989, five locations were opened in Drogheda, and in 2002, 14 new shops were opened.
The principal function of a starting price is to determine returns on those winning bets where fixed odds have not been taken at the time the bet was struck. Typically, on the day of the race, UK bookmakers offer a choice between placing a bet at SP, or taking a fixed price. [2] When viewing future races, SP may be the only option available.
The following month, daily double betting was introduced at the Hamilton Jockey Club in Hamilton, Ontario, on the second and fourth races of the daily program. [9] In time, racetracks typically offered the wager for the first two races of each day's program, as an enticement for spectators to arrive early for the entire program. [10]
In 2014, Boylesports took over as Irish Grand National sponsor and appointed the jockey Barry Geraghty as the first ever ambassador for the race, promoting the race through various channels, including social media.
A bet to win, sometimes called a "straight" bet, means staking money on the horse, and if it comes in first place, the bet is a winner. In a bet to place, you are betting on your horse to finish either first or second. A bet to show wins if the horse finishes first, second or third. Since it is much easier to select a horse to finish first ...
It became a conditions race in 1999, and it was subsequently backed by Betdaq (2004) and Kerrygold (2005–09) and Boylesports (2010–19). The present sponsor, William Hill , began to support the event in 2021.