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GOAT implements a ship-to-verify model that uses machine learning and human review to verify the authenticity of the sneakers on its platform. [7] In 2019, the platform expanded into new markets and categories to offer luxury and streetwear apparel and accessories.
Air Jordan is a line of sports shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
In 2020, GOAT Group launched Alias (styled "alias"), an online platform that allows users to list their own sneakers and apparel for resale. By 2021, GOAT Group was valued at $3.7 billion dollars after it received an additional $195 million private investment in the company. [ 4 ]
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The shoes get their name from the documentary miniseries The Last Dance, which focuses chiefly on Jordan and the 1997–98 NBA season. The shoes were sold by Truman in 2020 for US$215,000. The shoes were later auctioned by the buyer in April 2023 for US$2.238 million, which was the highest sale price ever realized for any shoes.
The startup company was founded by Dan Gilbert, Josh Luber, [7] Greg Schwartz, and Chris Kaufman in 2015, [8] and launched in February 2016. [9] [10] Luber had previously founded StockX's predecessor website about rare sneakers called Campless (established during 2012–2013), [11] [12] a site which was featured in Josh Luber's TED Talk on the sneaker market. [13]