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Big data was originally associated with three key concepts: volume, variety, and velocity. [3] The analysis of big data presents challenges in sampling, and thus previously allowing for only observations and sampling. Thus a fourth concept, veracity, refers to the quality or insightfulness of the data. [4]
Only a few organizations can be considered as visionary in terms of big data and big data analytics. During this stage an organization: is able to execute big data programs as a well-oiled machine with highly mature infrastructure; has a well-established big data program and big data governance strategies
Analytics is the systematic computational analysis of data or statistics. [1] It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data science. [2] Analytics also entails applying data patterns toward effective decision-making.
Data science is "a concept to unify statistics, data analysis, informatics, and their related methods" to "understand and analyze actual phenomena" with data. [5] It uses techniques and theories drawn from many fields within the context of mathematics , statistics, computer science , information science , and domain knowledge . [ 6 ]
Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. [4]
Zoomdata won the 2018 Technology Innovation Award from Dresner Advisory Services in the Big Data Analytics category. [34] Dresner Advisory Services was founded by chief research analyst Howard Dresner, who is credited with coining the term business intelligence in 1989.
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