Ads
related to: new public management vs traditional service in marketing research pdf book
Search results
Results From The WOW.Com Content Network
The initial New Public Management (NPM) reforms implemented in Anglo-Saxon countries inspired reforms across the world. [9] These reforms, which were triggered and motivated by a variety of factors and resulted in the development of various models, led to the emergence of a global NPM trend. [10]
The new public administration (NPA) is a perspective in public administration that emerged in the late 20th century, focusing on more collaborative and citizen-centric approach. It emphasizes responsiveness to public needs, community involvement, and the integration of management and social science principles in public sector decision-making.
Service innovations fall into two categories: Radical innovations: which are the services, systems or proposals that did not exist before. Incremental innovations: are improvements and changes in existing services. The new service development cycle (NSD) is divided into two: the planning phase and the implementation phase.
Experiments on co-production on public services have been launched in many countries, from Denmark to Malaysia, the UK and the US. [8]The term 'co-production' was originally coined in the late 1970s by Elinor Ostrom and colleagues at Indiana University to explain why neighbourhood crime rates went up in Chicago when the city's police officers retreated from the street into cars.
Public sector marketing is about managing the relationships between government organizations, the public sector, and other parties that are seeking services from them. These parties can include individuals, groups of individuals, organizations, or communities.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior .
Public Administration is a quarterly peer-reviewed academic journal which covers research, theory, and practice in public administration, public policy, public organization theory, and public management. It was established in 1923 [1] and was ranked in the top of its field by a 1983 survey. [2]
The Journal of Nonprofit & Public Sector Marketing is a quarterly peer-reviewed academic journal which covers topics related to political communication, public relations, and marketing strategy. Published by Routledge, it is indexed in Scopus, PsycINFO, Political Science Complete, and Public Affairs Index. [1]
Ads
related to: new public management vs traditional service in marketing research pdf book