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The Lego Group's motto, "only the best is good enough" [20] (Danish: det bedste er ikke for godt, literally "the best isn't excessively good") was created in 1936. [8] Christiansen created the motto, still used today, to encourage his employees never to skimp on quality, a value he believed in strongly. [ 8 ]
Wii Sports was the decade's best-selling console video game, while New Super Mario Bros. was the decade's best-selling portable video game. J. K. Rowling was the best-selling author in the decade overall thanks to the Harry Potter book series, although she did not pen the best-selling individual book, being second to The Da Vinci Code. [7]