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Coors Light was introduced in 1978. [2] ... The most notable of those brands are Coors Banquet, Coors Light, Blue Moon, Keystone, and Miller. [citation needed]
Molson Coors was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. [1] Molson Coors acquired full ownership of the Miller brand portfolio from SABMiller in 2016. [ 2 ]
Coors Light was reintroduced in 1978 to compete with Miller Lite as a "diet beer". [1] Coors markets its other product, Coors Banquet Beer as "America's fine light" because it was lighter in body and color than other beers when it was introduced.
This page was last edited on 19 June 2014, at 02:54 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may ...
Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its name to the much more mature “Chilean Sea Bass” to appeal to adults.
Adolph Coors II (1884–1970), son of Adolph Coors, second chairman of the Coors Brewing Company; Adolph Coors III (1916–1960), grandson of Adolph Coors, was kidnapped and murdered; Coors Light Twins, models and actresses; Herman Frederik Coors, son of Adolph Coors, founded the H.F. Coors China Company in 1925 and owned the Herman Coors House
Molson Coors saw its US volume spike 5% in Q2 last year as the Bud Light boycott drove drinkers to its brands. It said it held on to 80% of the market share it gained.
Win a pair between now and Oct. 21.