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The next morning, she presented the slogan to her associates at N. W. Ayers. [4] Her associates were initially hesitant to use the slogan due to its strange grammar, but it eventually became one of the most recognized advertising slogans of its time. The slogan has been used in every De Beers ad since 1948 and continues to be used today. [2]
"Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".
Sean Siler, a Microsoft employee featured in the ad campaign resembles John Hodgman's "PC" character in Apple's ads An unidentified woman revealing herself as a PC user while underwater in a shark cage "I'm a PC" (also known as Pride) is a television advertising campaign created for Microsoft by ad agency Crispin Porter + Bogusky (CPB). The ...
Their ad slogan, created by Helen Lansdowne, claimed that women who used the soap would have "Skin You Love To Touch". Her copy promised the soap would increase the beauty of one's skin; it offered a color print and a week's supply of the soap for 10 cents. The slogan became so popular that Woodbury used it until the 1940s.
"Never Stop Improving." That's the tagline of Lowe's new branding strategy and TV ad campaign, which kicked off Monday.But "Never Stop Improving" is more than just a tag line for the $48.8 billion ...
"Beechams Pills: Worth a guinea a box" slogan from August 1859. In August 1859, Thomas Beecham, founder of the British firm Beechams, created a slogan for Beecham's Pills: "Beechams Pills: Worth a guinea a box", which is considered to be the world's first advertising slogan, helping the company become a global brand. [5]