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The next morning, she presented the slogan to her associates at N. W. Ayers. [4] Her associates were initially hesitant to use the slogan due to its strange grammar, but it eventually became one of the most recognized advertising slogans of its time. The slogan has been used in every De Beers ad since 1948 and continues to be used today. [2]
N. W. Ayer & Son was a Philadelphia advertising agency founded in 1869. It called itself the oldest advertising agency in the United States. Named by Francis Ayer after his father N. W. Ayer, it ventured into advertising in 1884. It created a number of memorable slogans for firms such as De Beers, AT&T and the U.S. Army.
Their ad slogan, created by Helen Lansdowne, claimed that women who used the soap would have "Skin You Love To Touch". Her copy promised the soap would increase the beauty of one's skin; it offered a color print and a week's supply of the soap for 10 cents. The slogan became so popular that Woodbury used it until the 1940s.
So read on to revisit some of the most memorable food and drink product slogans in history, and keep in mind that at the end of the day, packaged food is just food in a box and in many cases it's ...
"Beechams Pills: Worth a guinea a box" slogan from August 1859. In August 1859, Thomas Beecham, founder of the British firm Beechams, created a slogan for Beecham's Pills: "Beechams Pills: Worth a guinea a box", which is considered to be the world's first advertising slogan, helping the company become a global brand. [5]
By the mid-1980s, the slogan had been supplanted by the "Get Fresh, Get Bottle" campaign. [22] The "milk's gotta lotta bottle" slogan was judged as a success. The slogan saw popular use among young adults, who were the target market, and in the media. It was seen to have prevented further decline in milk sales, which stabilised. [4]
The phrase is all over social media, plus on T-shirts and tote bags. Here's what it looks like to back up affirmations with action.
"Bread and Roses" is a political slogan as well as the name of an associated poem and song. It originated in a speech given by American women's suffrage activist Helen Todd; a line in that speech about "bread for all, and roses too" [1] inspired the title of the poem Bread and Roses by James Oppenheim. [2]