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Coors sold much of the malted milk to the Mars candy company to produce sweets. Manna, the company's non-alcoholic beer replacement, was a near-beer similar to current non-alcoholic beverages. However, Coors and his sons relied heavily on the porcelain company and a cement and real estate company to keep the Coors Brewing Company afloat.
Zima boxes in a Japanese store. Zima Clearmalt is a clear, lightly carbonated alcoholic beverage made and distributed by the Coors Brewing Company or its licensees. Introduced in 1993, it was marketed as an alternative to beer, an example of what is now often referred to as a cooler, with 4.7–5.4% alcohol by volume. [1]
The Adolph Coors Company was formerly a holding company in Golden, Colorado controlled by the heirs of founder Adolph Coors. Its principal subsidiary was the Coors Brewing Company. The brewery was founded in 1873. [1] In 2005, Adolph Coors Co. merged with Molson, Inc. to become the Molson Coors Brewing Company. [2]
[citation needed] Blue Moon is also brewed at the Molson Brewery in Montreal, Quebec, Canada, which can be sold in the US depending on location and supply from other manufacturing facilities, as well as be exported to Europe. [2] Blue Moon Brewing Co. is an entity of Tenth and Blake Beer Company, the craft and import division of Molson Coors.
Molson Coors, best known for brewing Coors Light and Miller Lite, is acquiring Blue Run Spirits, a cult favorite high-end bourbon and rye whiskey brand, for an undisclosed price, exclusively told ...
Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its name to the much more mature “Chilean Sea Bass” to appeal to adults.
Coors Light is drafting LL Cool J to help it fight the Super Bowl beer wars. The popular actor and musician makes a grand entrance in Coors Light’s new Super Bowl commercial as the conductor of ...
Coors Brewers Limited, later known as Molson Coors Brewing Company (UK) Limited, is the UK arm of Molson Coors Beverage Company. Its headquarters is in Burton upon Trent , Staffordshire. The company originates from Bass Brewers Limited .