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more on communication and less on administration.” [6] The 2010 report, entitled Assessing U.S. Public Diplomacy: A Notional Model , was a report based on work done at the direction of the U.S. Advisory Commission on Public Diplomacy by the Lyndon B. Johnson School of Public Affairs at The University of Texas at Austin .
To bring the benefits of international engagement to American citizens and institutions by helping them build strong long-term relationships with their counterparts overseas; To advise the President and U.S. government policy-makers on the ways in which foreign attitudes will have a direct bearing on the effectiveness of U.S. policies. [14]
Strategic communication is the purposeful use of communication by an organization to reach a specific goal. [1] Organizations like governments , corporations , NGO s and militaries seeking to communicate a concept , process , or data to satisfy their organizational or strategic goals will use strategic communication.
Development communication refers to the use of communication to facilitate social development. [1] Development communication engages stakeholders and policy makers, establishes conducive environments, assesses risks and opportunities and promotes information exchange to create positive social change via sustainable development. [2]
Public diplomacy that traditionally represents actions of governments to influence overseas publics within the foreign policy process has expanded today—by accident and design—beyond the realm of governments to include the media, multinational corporations, NGO's and faith-based organizations as active participants in the field.
As a result, military communication is intense and complicated and often motivates the development of advanced technology for remote systems such as satellites. Satellites have been improving and are being used more and more for communication. They are being made to have higher transmission capacity to help with their communication abilities.
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Public relations can facilitate dialogue by establishing channels and procedures for dialogic communication. [2] Dialogic theory argues that organizations should be willing to interact with publics in honest and ethical ways in order to create effective organization-public communication channels.