Search results
Results From The WOW.Com Content Network
In political science, the minimal effects hypothesis states that political campaigns only marginally persuade and convert voters. The hypothesis was formulated during early research into voting behavior between the 1940s and the 1960s, and this period formed the initial "minimum effects" era in the United States. [ 1 ]
The hypodermic needle model (known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is claimed to have been a model of communication in which media consumers were "uniformly controlled by their biologically based 'instincts' and that they react more or less uniformly to whatever 'stimuli' came along".
The People's Choice, a book based on this study presented the theory of "the two-step flow of communications", which later came to be associated with the so-called "limited effects model" of mass media: the idea that ideas often flow from radio and print to local "opinion leaders" who in turn pass them on to those with more limited political ...
In media studies, there are two models used to construct audience reception. These models are defined as (1) The effects/hypodermic model and (2) the uses and gratification model. The effects model focuses on what the media does to audiences, influences is based on the message conveyed within the media. The uses and gratification model ...
The model claims that mass media has "limited-effects" on voting patterns. Voters are influenced, rather, through the 'two-step flow' model, the idea that media messages are disseminated through personal interaction with 'opinion leaders'. [14] The model of limited- effects was so influential that the question of media "effects" on politics was ...
Agenda-setting theory was formally developed by Maxwell McCombs and Donald Lewis Shaw in a study on the 1968 presidential election deemed "the Chapel Hill study". McCombs and Shaw demonstrated a strong correlation between one hundred Chapel Hill residents' thought on what was the most important election issue and what the local news media reported was the most important issue.
Reinforcement theory is a limited effects media model applicable within the realm of communication.The theory generally states that people seek out and remember information that provides cognitive support for their pre-existing attitudes and beliefs.
The context-based model of the counterintuitiveness effect [1] is a cognitive model of The Minimal Counterintuitiveness Effect (or MCI-effect for short) i.e., the finding by many cognitive scientists of religion that minimally counterintuitive concepts are more memorable for people than intuitive and maximally counterintuitive concepts [2] [3]