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Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the Maxwell House Hotel in Nashville, Tennessee, which was its first major customer. [1]
They persuaded the owners of the Maxwell House Hotel to serve their coffee, and they use the name of the hotel as their coffee brand. [1] They began using the slogan "good to the last drop" in 1917. [1] In 1928, Cheek sold the brand to Postum Co. for $42 million; it was subsequently purchased by General Foods. [1]
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The Maxwell House Hotel was a major hotel in downtown Nashville. Because of its stature, seven US Presidents and other prominent guests stayed there over the years. It was built by Colonel John Overton Jr. and named for his wife, Harriet (Maxwell) Overton. The architect was Isaiah Rogers. [1]
The landmark Britton Plaza sign on Dale Mabry Highway. When the shopping center opened in 1956, Publix was among the original tenants, along with several other stores, including, J.C. Penney, National Shirt Shops, W.T. Grant, Neisners, Thom McAn, Jarman Shoes, Baker Shoes, Western Auto, Continental House and Rexall Drugs to name a few.
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