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Cultural diversity is stated “as necessary for humankind as biodiversity is for nature”. According to every country's life style and culture specifically of folk communities communication differs place to place, we could see the difference in gestures also. As an example we can take Indian way of communication.
Cultural communication is the practice and study of how different cultures communicate within their community by verbal and nonverbal means. [1] Cultural communication can also be referred to as intercultural communication and cross-cultural communication.
The study of cross-cultural communication is a global research area. As a result, cultural differences in the study of cross-cultural communication can already be found. For example, cross-cultural communication is generally considered part of communication studies in the US, but is emerging as a sub-field of applied linguistics in the UK.
Cultural competence, also known as intercultural competence, is a range of cognitive, affective, behavioural, and linguistic skills that lead to effective and appropriate communication with people of other cultures. Intercultural or cross-cultural education are terms used for the training to achieve cultural competence.
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
Inter-cultural communication principles guide the process of exchanging meaningful and unambiguous information across cultural boundaries, that preserves mutual respect and minimises antagonism. Intercultural communication can be defined simply by the communication between people from two different cultures. [ 1 ]
Cultural Linguistics is a related branch of linguistics that explores the relationship between language and cultural conceptualisations. [4] Cultural Linguistics draws on and expands the theoretical and analytical advancements in cognitive science (including complexity science and distributed cognition) and anthropology.
One theory behind linguistic style matching suggests that the words one speaker uses prime the listener to respond in a specific way. In this fashion, an interlocutor is influenced by her partner's language at the word level in natural conversation in the same way that one's non-verbal behavior can be influenced by another's movement.