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On January 21, 2006, Nike launched the Air Max 360, a new shoe design that utilized Max Air throughout the shoe's midsole. In September 2006 Nike introduced a special 'one time only pack' which fused the 360 model with three classics. The three shoes used were the Air Max 90, Air Max 95, and Air Max 97.
Sneakers in South Africa, known as "takkies", have become status symbols. They grew into a "bubblehead" subculture that favors Nike bubble-soled trainers, such as the Nike Air Max line. [18] In the mid-1990s the line, particularly the Air Max 95, experienced such a surge of popularity in Japan that it led to a phenomenon known as "Air Max hunting".
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
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Airmax or Air Max may refer to: Nike Air Max, a line of shoes first released by Nike, Inc. AirMax, a proprietary wireless protocol and wireless product brand developed by Ubiquiti Networks; Air Max Africa, an airline based in Libreville, Gabon; AirMax SeaMax, a Brazilian single-engine, amphibious light sport aircraft
Frasers Group plc (formerly known as Sports Direct International plc) is a British retail, sport and intellectual property group, named after its ownership of the department store chain House of Fraser.