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This category is for catalog merchants doing business by mail order catalog (mail-away). Subcategories. This category has only the following subcategory. S.
To bypass exclusion from the newspapers, the Malsins created the first mail order catalog for maternity wear. The mail order business was developed for the women preferring privacy about their "condition". By 1917, revenues from the catalog alone exceeded one million dollars (equivalent to $24 million in 2023). By 1919, their "stout catalog ...
Despite the staff count reducing to less than 300 by 1945, the 1950s was a period of boom for the mail order industry. New levels of disposable income as part of a "post-war" boom led to increased levels of consumerism and Freemans capitalised on this by producing a fully colourised 1000-page catalogue that was distributed by mail and featured ...
In 1896, Ward encountered its first serious competition in the mail order business, when Richard Warren Sears introduced his first general catalog. In 1900, Ward had total sales of $8.7 million, compared to $10 million for Sears, and both companies vied for dominance during much of the 20th century. By 1904, Ward had expanded such that it ...
Lillian Vernon Corporation is an American catalog merchant and online retailer that sells household, children's and fashion accessory products. Founded in 1951 by Lillian Vernon ( a/k/a Lillian Menasche), out of her Mount Vernon, New York , apartment; the business name is a combination of her first name and her hometown.
Spiegel Spring/Summer 1958 Catalog. Spiegel was an American direct marketing retailer founded in 1865 by Joseph Spiegel.Spiegel published a catalog, like its competitors Sears, Aldens, and Montgomery Ward, which advertised various brands of apparel, accessories, and footwear, as well as housewares, toys, tools, firearms, and electronics.