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A Theory of Achievement Motivation, By John William Atkinson and Norman T. Feather, Volume 6, Wiley, (1966), Krieger Pub Co (June 1, 1974), ISBN 0-88275-166-2 Motivation and Achievement , By John William Atkinson and Joel O. Raynor , Winston; [distributed by Halsted Press Division, New York] (1974) ISBN 0-470-03626-5 , ISBN 978-0-470-03626-6
Need for achievement is a person's desire for significant accomplishment, mastery of skills, control, or high standards. The psychometric device designed to measure need-for-achievement, N-Ach , was popularized by the psychologist David McClelland .
McClelland's research showed that 86% of the population are dominant in one, two, or all three of these three types of motivation. His subsequent research, published in the 1977 Harvard Business Review article "Power is the Great Motivator", found that those in top management positions had a high need for power and a low need for affiliation ...
In the 1980s, Jacquelynne Eccles expanded this research into the field of education. [1] According to expectancy–value theory, students' achievement and achievement related choices are most proximally determined by two factors: [1] expectancies for success, and subjective task values. Expectancies refer to how confident an individual is in ...
In his later research, McClelland refined his theory to include two distinct types of power motivation: the need for socialized power, expressed on the TAT by descriptions of plans, self-doubts, mixed outcomes, and concern for others, and the need for personal power, expressed by stories in which one individual seeks power and must oppose ...
It should only contain pages that are Motivational theories or lists of Motivational theories, as well as subcategories containing those things (themselves set categories). Topics about Motivational theories in general should be placed in relevant topic categories .
David Clarence McClelland (May 20, 1917 – March 27, 1998) was an American psychologist, noted for his work on motivation Need Theory.He published a number of works between the 1950s and the 1990s and developed new scoring systems for the Thematic Apperception Test (TAT) and its descendants. [1]
A needs assessment is a systematic process for determining and addressing needs, or "gaps", between current conditions, and desired conditions, or "wants". [1]Needs assessments can help improve policy or program decisions, individuals, education, training, organizations, communities, or products.