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Earl Robert Babbie (born January 8, 1938), is an American sociologist who holds the position of Campbell Professor Emeritus in Behavioral Sciences at Chapman University. He is best known for his book The Practice of Social Research (first published in 1975), currently in its 15th English edition, with numerous non-English editions.
Social research is based on logic and empirical observations. Charles C. Ragin writes in his Constructing Social Research book that "Social research involved the interaction between ideas and evidence. Ideas help social researchers make sense of evidence, and researchers use evidence to extend, revise and test ideas."
Robert Allan Humphreys (1930–1988), known as Laud Humphreys, was an American sociologist and Episcopal priest. He is noted for his research into sexual encounters between men in public bathrooms, published as Tearoom Trade (1970) and for the questions that emerged from what was overwhelmingly considered unethical research methods. [2]
The unit of analysis should also not be confused with the unit of observation.The unit of observation is a subset of the unit of analysis. [citation needed] A study may have a differing unit of observation and unit of analysis: for example, in community research, the research design may collect data at the individual level of observation but the level of analysis might be at the neighborhood ...
Sociological research methods may be divided into two broad, though often supplementary, categories: [111] Qualitative designs emphasize understanding of social phenomena through direct observation, communication with participants, or analysis of texts, and may stress contextual and subjective accuracy over generality.
Garfinkel expanded on this idea by developing ethnomethodology as a qualitative research method for social scientists. Later, in the 1970s and 80s, famous social psychologist Stanley Milgram developed two experiments to observe and quantify responses to breaches in social norms to empirically analyze reactions to violation of those norms.