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  2. Risk - Wikipedia

    en.wikipedia.org/wiki/Risk

    Firefighters are exposed to risks of fire and building collapse during their work.. In simple terms, risk is the possibility of something bad happening. [1] Risk involves uncertainty about the effects/implications of an activity with respect to something that humans value (such as health, well-being, wealth, property or the environment), often focusing on negative, undesirable consequences. [2]

  3. Framing effect (psychology) - Wikipedia

    en.wikipedia.org/wiki/Framing_effect_(psychology)

    The framing effect is a cognitive bias in which people decide between options based on whether the options are presented with positive or negative connotations. [1] Individuals have a tendency to make risk-avoidant choices when options are positively framed, while selecting more loss-avoidant options when presented with a negative frame.

  4. Risk perception - Wikipedia

    en.wikipedia.org/wiki/Risk_perception

    Factors of risk perceptions. Risk perception is the subjective judgement that people make about the characteristics and severity of a risk. [1] [2] [3] Risk perceptions often differ from statistical assessments of risk since they are affected by a wide range of affective (emotions, feelings, moods, etc.), cognitive (gravity of events, media coverage, risk-mitigating measures, etc.), contextual ...

  5. Risk premium - Wikipedia

    en.wikipedia.org/wiki/Risk_premium

    A risk premium is a measure of excess return that is required by an individual to compensate being subjected to an increased level of risk. [1] It is used widely in finance and economics, the general definition being the expected risky return less the risk-free return, as demonstrated by the formula below. [2]

  6. Neuroeconomics - Wikipedia

    en.wikipedia.org/wiki/Neuroeconomics

    Decision sciences such as psychology and economics usually define risk as the uncertainty about several possible outcomes when the probability of each is known. [13] When the probabilities are unknown, uncertainty takes the form of ambiguity. [14]

  7. Risk aversion (psychology) - Wikipedia

    en.wikipedia.org/wiki/Risk_aversion_(psychology)

    Most theoretical analyses of risky choices depict each option as a gamble that can yield various outcomes with different probabilities. [2] Widely accepted risk-aversion theories, including Expected Utility Theory (EUT) and Prospect Theory (PT), arrive at risk aversion only indirectly, as a side effect of how outcomes are valued or how probabilities are judged. [3]

  8. Risk aversion - Wikipedia

    en.wikipedia.org/wiki/Risk_aversion

    The Arrow–Pratt measure of relative risk aversion (RRA) or coefficient of relative risk aversion is defined as [11] = = ″ ′ (). Unlike ARA whose units are in $ −1, RRA is a dimensionless quantity, which allows it to be applied universally.

  9. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    Behavioral economics is the study of the psychological (e.g. cognitive, behavioral, affective, social) factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economic theory. [1] [2] Behavioral economics is primarily concerned with the bounds of rationality of economic ...