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The shoe was designed by French designer Jacques Chassaing who had previously worked on the Adidas Forum. [1] The shoe was released in collaboration with Patrick Ewing as part of a collection called the "Ewing Collection". The shoes included the Ewing Conductor, Ewing Rivalry Hi, and the Ewing Rivalry Lo. [2]
Adidas Forum in a high and low top. Work on creating the shoe first started in 1983 when French designer Jacques Chassaing decided to create a basketball shoe with input from professional players. He and a team went out and asked various players what they wanted to see in a basketball shoe so they could design the best shoe to play in.
Basketball shoes are sneakers designed specifically for playing basketball. Special shoe designs for basketball have existed since the 1920s. ... Adidas. Jabbar ...
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A few years later, Adidas launched a basketball specific campaign -- "Believe in 5ive"—for the 2006-2007 NBA season. [87] In 2011, "Adidas is all in" became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street ...