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The Mercury 114 was introduced in 1946 [50] to give Mercury-Lincoln dealers a lower-priced car to sell. [49] The 114 was essentially a Ford with a Mercury-style grille, taillights and trim. [ 49 ] Its name was a reference to its 114-inch Ford wheelbase with the larger Mercury models sold in Canada as the Mercury 118 due to its longer wheelbase.
Merkur (German pronunciation: [mɛʁˈkuːɐ̯], Mercury) is a North American brand of automobiles marketed by the Lincoln-Mercury division of Ford Motor Company for model years 1985-1989. Drawing its name from the German word for Mercury, Merkur, the brand targeted buyers of European executive cars , marketing two captive import models ...
Though marketed and serviced through the Lincoln-Mercury dealer network, Mark series vehicles did not carry Lincoln badging (with the exception of the four-point star badge, itself inherited from the Continental Mark II), with Ford officially using Continental as the brand name (later used for 1981–1985 Mark-series VINs).
With his wife, Susan Ritchie, he raised his family in Romeo while running the Sterling Heights dealership. After selling his Lincoln-Mercury business in the late '90s, Ritchie purchased homes in ...
At the time, few rural communities offered both the Ford and Lincoln-Mercury dealership networks, miniminizing model overlap and allowing for greater coverage for potential truck buyers. To differentiate Ford and Mercury trucks, Mercury added a brand-specific grille and slightly different exterior and interior trim.
The Premier Automotive Group was formed in 1999 under then-CEO Jacques Nasser and grew to include the Lincoln, Mercury, Aston Martin, Jaguar, Land Rover and Volvo brands. Forbes estimated that, by 2004, Ford had spent $17 billion building on acquisitions to form PAG. [2] In 2002, Lincoln and Mercury returned to Ford's direct control.