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Churchill Insurance was launched by founder Martin Long in 1989 as a direct car insurance provider. Long was backed by Winterthur, at that time a Credit Suisse subsidiary. Home insurance was added to the Churchill product range a year later. In 1994, the company began to use a bulldog as its mascot.
The group owns a number of general insurance brands operating within the United Kingdom, including Direct Line, Direct Line for Business, Churchill, Privilege, Darwin and Green Flag. Direct Line is a company that specialises in selling insurance and other financial services, sold directly to consumers by telephone and the internet. [23]
The takeover positioned the company as the contracted supplier to other Lex Group insurance companies, and expanded the visibility of the RAC brand through the Auto Windscreen's vehicle fleet. [2] [5] Having purchased the RAC business from the Royal Automobile Club in September 1999, Lex Group renamed themselves RAC plc in 2002.
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Accident management is the centralised handling of a motorist’s claim following a road traffic collision or other damages or mishaps that happen to a vehicle while on or off road. It is a cost-effective intermediary service which assists drivers in getting back on the road quickly and in managing the claims process alone. [1]
In June 1989, Martin Long founded Churchill Insurance as a direct car insurance provider. Long was backed by Winterthur , at that time a Credit Suisse subsidiary. One of Long’s early team members, Henry Engelhardt , went on to found Admiral .