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A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...
The Ghana Free Zones Authority (GFZA), is a Ghanaian government-controlled institution formed on 31 August 1995 to facilitate the setting up of Free Zone in Ghana to improve the economic development and to regulate its related activities. [1] [2] It was enacted by an Act of Parliament, the Free Zone Act 1995 (Act 504). [3]
A patent according to section 1 of the Patent Act, is the right to protect an invention. [15] In the Massachusetts Circuit Court ruling in the patent case of Davoll et al. v. Brown, Justice Charles L. Woodbury wrote that "only in this way can we protect intellectual property, the labors of the mind, productions and interests are as much a man's own...as the wheat he cultivates, or the flocks ...
In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.
The Chartered Institute of Marketing Ghana an umbrella body of marketers in Ghana. It was established in July 1981 and was officially known as the Institute of Marketing, Ghana until 1992 when it was changed to the Chartered Institute of Marketing, Ghana.
Location of Ghana. Ghana is a unitary presidential constitutional democracy, located along the Gulf of Guinea and Atlantic Ocean, in the subregion of West Africa.A multicultural nation, Ghana has a population of approximately 27 million, spanning a variety of ethnic, linguistic and religious groups. [1]
Free The Youth is a crew of fashion entrepreneurs in Ghana formed in the year 2013 by Jonathan Coffie, Winfred Mensah, Richard Ormano and Kelly Foli . As the purpose of their initiative was well understood by their fellows, their initiative has grown to become a good brand across the globe.
GOIL PLC formerly known as GOIL Company Limited (GOIL) and Ghana Oil Company and also known as GOIL, is a state-owned Ghanaian oil and gas marketing company, formed on 14 June 1960. [3] Currently it holds the place of Ghana's top oil marketing company, and is the only indigenous owned petroleum marketing company in Ghana .