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A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...
The company's establishment marked the beginning of Ghana's non-traditional manufacturing industry, with CLUB Premium Lager, its flagship brand, becoming Ghana's first manufactured product. In 1975, the assets of Overseas Breweries Ltd. were taken over by the locally registered Accra Brewery Ltd. (ABL) to facilitate Ghanaian participation in ...
In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.
The Chartered Institute of Marketing Ghana an umbrella body of marketers in Ghana. It was established in July 1981 and was officially known as the Institute of Marketing, Ghana until 1992 when it was changed to the Chartered Institute of Marketing, Ghana.
GOIL PLC formerly known as GOIL Company Limited (GOIL) and Ghana Oil Company and also known as GOIL, is a state-owned Ghanaian oil and gas marketing company, formed on 14 June 1960. [3] Currently it holds the place of Ghana's top oil marketing company, and is the only indigenous owned petroleum marketing company in Ghana .
Location of Ghana. Ghana is a unitary presidential constitutional democracy, located along the Gulf of Guinea and Atlantic Ocean, in the subregion of West Africa.A multicultural nation, Ghana has a population of approximately 27 million, spanning a variety of ethnic, linguistic and religious groups. [1]
Ministry of Trade and Industry (MOTI) is a government ministry of Ghana, headquartered in Accra. [1]The Minister for Trade and Industry is the Ghana government official responsible for running the ministry.
The Multimedia Group is a media group in Ghana.It was established in 1995 and has six radio stations, six news websites and a satellite television network. [1] [2] [3] [4]The group has won several local and international awards for its leadership in information communication in Ghana and the world. [5]