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By 1985, Nirma washing powder had become one of the most popular household detergents in many parts of the country, which was aided in part by the popular "Washing Powder Nirma" television advertisement. [1] [2] By 1999, Nirma was a major consumer brand, offering a range of detergents, soaps and personal care products.
The Nirma brand group quickly established itself in Gujarat and Maharashtra. The high quality and low price of the detergent made for great value. Fuelled by housewife-friendly advertisement jingles, Nirma revolutionized the detergent market, creating an entirely new segment in the market for detergent powder.
Laundry detergent, or washing powder, is a type of detergent (cleaning agent) that is added for cleaning laundry. Annette's Perfect Cleanser Company – was a 1930s era firm which manufactured a dry powder which was useful for removing spots and stains from clothing
Laundry detergent is a type of detergent (cleaning agent) used for cleaning dirty laundry (clothes). Laundry detergent is manufactured in powder ( washing powder ) and liquid form. While powdered and liquid detergents hold roughly equal share of the worldwide laundry detergent market in terms of value , powdered detergents are sold twice as ...
Ghadi Detergent powder is a detergent manufactured by RSPL Limited (RSPL), a Kanpur based company with a net worth of more than 8,000 crore as a diversified conglomerate in India. When Ghadi was launched, market was already dominated by big brands like Surf and Nirma .
Here's how to put that little white sponge to use.