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The new yellow powder was priced at ₹3.50 per kg, at a time when HUL's Surf was priced at ₹13. Nirma sold well in Ruppur , Patel's hometown. He started packing the formulation in a 10x10 ft room in his house. Patel named the powder Nirma, after his daughter Nirupama.
It is owned by the Indian company Nirma. [1] [2] It has major operations in the Searles Valley centered in Trona, California where it is the town's largest employer. [3] [4] The company produces borax, boric acid, soda ash, salt cake, and salt. It also owns the Trona Railway. [1] [5] The Trona facility extracts and ships 1.75 million tons of ...
Fuelled by housewife-friendly advertisement jingles, Nirma revolutionized the detergent market, creating an entirely new segment in the market for detergent powder. At the time, detergent and soap manufacture was dominated by multinational corporations with products like Surf by Hindustan Lever , priced around Rs. 13 per kg.
Enter tiramisu dip. It’s got all the right flavors—creamy mascarpone, rich espresso, and a generous dusting of cocoa powder—and it comes together in just 10 minutes. Get the Tiramisu Dip recipe.
Not 4. 5 winter storms could deliver more snow than the last two winters combined. Mary Gilbert, CNN Meteorologist. February 8, 2025 at 2:24 PM. A person clears snow in Portsmouth, New Hampshire ...
Five elderly African elephants at a Colorado zoo will stay there, after the state's highest court said the animals have no legal right to demand their release because they are not human. Tuesday's ...
Ghadi Detergent powder is a detergent manufactured by RSPL Limited (RSPL), a Kanpur based company with a net worth of more than 8,000 crore as a diversified conglomerate in India. When Ghadi was launched, market was already dominated by big brands like Surf and Nirma .
WASHINGTON (Reuters) -The state of Oklahoma is violating federal law by unnecessarily committing people with mental illness and drug abuse disorders to psychiatric hospitals, the U.S. Justice ...