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Air Jordan is a line of sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
The word "bred" is shorthand for black and red which was the color of the shoes and the colors of the Chicago Bulls. [1] Michael Jordan of the Chicago Bulls wore the shoes during the second half of game 2 of the 1998 NBA Finals against the Utah Jazz. [1] The shoes were auctioned by Sotheby's in April 2023, and were expected to realize a sale ...
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
In 1997, Air Jordan selected the first Jordan Brand sponsored schools: Cincinnati Bearcats, St. John's Red Storm, and North Carolina A&T Aggies [12] North Carolina Tar Heels basketball team started wearing the Jumpman logo in 1998. [13] The Michigan Wolverines announced in July 2015 that it would switch from sponsorship by Adidas to Nike. The ...
Popular clothes for women in the job market include knee-length skirts, wide-legged slacks, a matching blazer, and a blouse of a different color. Kitten-heeled shoes were often worn. [11] Formal shoes became more comfortable during this period in time, with manufacturers adding soles that were more flexible and supportive. [42]
In the film, he is a "Brooklyn-loving" fan of the New York Knicks, sports, and Air Jordans (the basketball shoes worn by Michael Jordan). This led to late 1980s and early 1990s appearances in Nike Air Jordan commercials alongside Jordan and Mars becoming well known for his use of the phrase, "It's gotta be da shoes."