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Vogue Tyre and Rubber Co., also known as Vogue Tyre, is an American company providing custom luxury tires, wheels, and car accessories. [3] The company was founded in 1914 in Chicago, Illinois by Harry Hower and then in 1940, sold to Lloyd O. Dodson who remained its chairman [4] until his death in March 1996. [5]
The status of whitewall tires versus blackwall tires was originally the reverse of what it later became, with fully black tires requiring a greater amount of carbon black and less effort to maintain a clean appearance these were considered the premium tire; since the black tires first became available they were commonly fitted to many luxury cars through the 1930s.
By compressing the white rubber through the letter cutouts in the black outer layer, it gave the effect of raised white letter tires. Mickey Thompson claims the first raised white letter tires in 1970, [7] but many manufacturers put out similar raised white letter tires in the late 1960s and early 1970s, including Goodyear [8] and Firestone. [9]
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National Tire Wholesale (NTW) Company type: Limited liability company: Founded: April 5, 2018; 6 years ago () Headquarters: Palm Beach Gardens, Florida: Products: Automotive tires and equipment: Parent: TBC Corporation (2018–present) Website: www.ntw.com