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With the help of a Bluetooth beacon, a smartphone's software can approximately find its relative location to a Bluetooth beacon in a store. Brick and mortar retail stores use the beacons for mobile commerce , offering customers special deals through mobile marketing , [ 6 ] and can enable mobile payments through point of sale systems.
Smartphone detecting an iBeacon transmitter. iBeacon is a protocol developed by Apple and introduced at the Apple Worldwide Developers Conference in 2013. [1] Various vendors have since made iBeacon-compatible hardware transmitters – typically called beacons – a class of Bluetooth Low Energy (BLE) devices that broadcast their identifier to nearby portable electronic devices.
Bluetooth Low Energy (BLE) beacons are crucial in the functionality of key finders. These beacons, characterized by their efficient energy usage, emit signals that can be detected by compatible devices, usually smartphones, for location tracking purposes. Key finders with BLE beacon technology primarily aid in locating personal items. The ...
It offers a detailed tracker-location history and explains how to set up your Clip for use with Amazon Alexa or Google Assistant. To that end, you can configure the tracker with one of a couple ...
Tile, Inc. (stylized as tile) is an American consumer electronics company which produces tracking devices that users can attach to their belongings such as keys and backpacks. A companion mobile app for Android and iOS allows users to track the devices using Bluetooth 4.0 in order to locate lost items or to view their last detected location. [1]
Mobile location analytics (MLA) is a type of customer intelligence and refers to technology for retailers, including developing aggregate reports used to reduce waiting times at checkouts, improving store layouts, and understanding consumer shopping patterns.