Search results
Results From The WOW.Com Content Network
Mass marketing is the opposite of niche marketing, as it focuses on high sales and low prices and aims to provide products and services that will appeal to the whole market. Niche marketing targets a very specific segment of market ; for example, specialized services or goods with few or no competitors .
Traditionally the two parameters used to categorize consumers were occupation and education of the chief wage earner (head) of the households. The SEC classification, created in 1988, was ratified by Market Research Society of India (MRSI), is used by most media researchers and brand managers to understand the Indian consuming class.
A cost leadership strategy may have the disadvantage of lower customer loyalty, as price-sensitive customers will switch once a lower-priced substitute is available. A reputation as a cost leader may also result in a reputation for low quality, which may make it difficult for a firm to rebrand itself or its products if it chooses to shift to a ...
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
A market concentration level of less than 1000 is typically seen as low, whilst one of more than 1500 is regarded as excessive. H = ∑ i = 1 N s i 2 {\displaystyle H=\sum _{i=1}^{N}s_{i}^{2}} Where s i {\displaystyle s_{i}} is the market share of firm i, conventionally expressed as a percentage, [ 6 ] and N is the number of firms in the ...
Customer concentration: Businesses that specialize in a particular market tend to be geographically concentrated while customers that buy products from these businesses are not concentrated. [ 5 ] Distribution: B2B products pass directly from the producer of the product to the business while B2C products may additionally go through a wholesaler ...
Discover the best free online games at AOL.com - Play board, card, casino, puzzle and many more online games while chatting with others in real-time.
Low concentration – 40% A concentration ratio of close to 0% implies perfect competition at the least. This is only possible in an industry where there is a very large number of firms. Medium concentration 40% – 70% An industry in this range is likely an oligopoly. An oligopoly describes a market structure which is dominated by a small ...