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Stuart Henry McPhail Hall (3 February 1932 – 10 February 2014) was a Jamaican-born British Marxist sociologist, cultural theorist, and political activist.Hall – along with Richard Hoggart and Raymond Williams – was one of the founding figures of the school of thought known as British Cultural Studies or the Birmingham School of Cultural Studies.
The Centre for Contemporary Cultural Studies (CCCS) was a research centre at the University of Birmingham, England. It was founded in 1964 by Stuart Hall and Richard Hoggart, its first director. [1] [2] From 1964 to 2002, it played a critical role in developing the field of cultural studies. [3]
A modern-day example of the dominant-hegemonic code is described by communication scholar Garrett Castleberry in his article "Understanding Stuart Hall's 'Encoding/Decoding' Through AMC's Breaking Bad". Castleberry argues that there is a dominant-hegemonic "position held by the entertainment industry that illegal drug side-effects cause less ...
Audience reception theory can be traced back to work done by British Sociologist Stuart Hall and his communication model first revealed in an essay titled "Encoding/Decoding." [2] Hall proposed a new model of mass communication which highlighted the importance of active interpretation within relevant codes. [3]
The cultural theorist Stuart Hall was one of the main proponents of reception theory, first developed in his 1973 essay 'Encoding and Decoding in the Television Discourse'. His approach, called the encoding/decoding model of communication , is a form of textual analysis that focuses on the scope of "negotiation" and "opposition" by the audience .
In sociology, articulation labels the process by which particular classes appropriate cultural forms and practices for their own use. The term appears to have originated from the work of Antonio Gramsci, specifically from his conception of superstructure. Chantal Mouffe, Stuart Hall, and others have adopted or used it. [1]
Hoggart was born in the Potternewton area of Leeds, one of three children in an impoverished family.His father, Tom Longfellow Hoggart (1880–1922), the son of a boilermaker, was a regular infantry soldier and housepainter who died of brucellosis when Hoggart was a year old, and his mother Adeline died of a chest illness when he was eight. [1]
Hebdige studied under Stuart Hall at the Birmingham University's Centre for Contemporary Cultural Studies. [2] Hebdige's model somewhat builds from Hall's understanding of subcultures, and his theory of Encoding/Decoding. Hall sees different subcultures as representative of the variety of ways one can handle the "raw material of social ...