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Walkers Snack Foods Limited, [1] trading as Walkers, is a British snack food manufacturer mainly operating in the UK and Ireland. The company is best known for manufacturing potato crisps and other snack foods. In 2013, it held 56% of the British crisp market. [10] Walkers was founded in 1948 in Leicester, England, by Henry Walker
The product remained under the Smiths brand years after its fellow products Quavers and Monster Munch were moved to the Walkers brand. In January 2001, Walkers announced to relaunch Square, and would transition it from the Smiths brand to the Walkers brand. [4] The name of the crisps was changed to Squares shortly afterward. [5]
Walkers potato crisps Source: 2009 PepsiCo Annual Report [ citation needed ] $0 $5b $10b $15b $20b Breakfast Bars
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The following month, the group began an endorsement deal with Walkers Crisps to launch their "Cheese & Chives" flavour. [32] The Spice Girls were featured on various crisps packets individually and as a group. They also starred in two television adverts alongside Gary Lineker and a number of promotional photoshoots for the British potato chip ...