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The project succeeded, Atra was abandoned, and Gillette announced the first twin-blade razor – now renamed to Trac II – in the fall of 1971. The Trac II captured the premium shaving market and came out in time to counter Wilkinson Sword's Bonded Blade system that utilized single-blade cartridges. [42]
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As president of Gillette North America, Salatich headed eleven divisions at one time, including Right Guard deodorants, Paper Mate pens and the Trac II razor blades. He won many awards during his 32 years with Gillette for his innovative ad tactics and product sampling campaigns.
[2] [3] Safety razors were popularized in the 1900s by King Camp Gillette's invention, the double-edge safety razor. While other safety razors of the time used blades that required stropping before use and after a time had to be honed by a cutler, Gillette's razor used a disposable blade with two sharpened edges.
[12] [13] Gillette followed in 1971 with its Trac II cartridge razor that utilised two blades. [14] Gillette built on this twin blade design for a time, introducing new razors with added features such as a pivoting head, [15] lubricating strip, [16] and spring-mounted blades [17] until their 1998 launch of the triple-bladed Mach3 razor. [18]
Gillette "Trac II" A man dressed in a lab coat talks about why the Gillette Trac II razor has two blades and the advantages it has with shaving. Personna 74 "Construction Worker" At a construction site, a construction worker drills a hole into a beam.