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In marketing, the unique selling proposition (USP), also called the unique selling point or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values). [1]
The USP is published in a combined volume with the National Formulary (a formulary) as the USP-NF. [2] If a drug ingredient or drug product has an applicable USP quality standard (in the form of a USP-NF monograph), it must conform in order to use the designation "USP" or "NF".
This is a list of abbreviations used in a business or financial context. ... DIFOT – Delivery in full on time, ... USP – Unique Selling Proposition;
United Parcel Service, Inc. (UPS) is an American multinational shipping & receiving and supply chain management company founded in 1907. [1] Originally known as the American Messenger Company specializing in telegraphs, UPS has expanded to become a Fortune 500 company [6] and one of the world's largest shipping couriers.
Heckler & Koch USP pistol; Ultrashort pulse laser, a laser that emits ultrashort pulses of light, generally of the order of femtoseconds to hundreds of femtoseconds; Universal Storage Platform, brand name for a Hitachi Data Systems line of enterprise storage arrays; Unified shader processors, used in GPUs; USP (Victoria), a Russian satellite bus
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USP 800 (Hazardous Drugs—Handling in Healthcare Settings) is a guideline created by the United States Pharmacopeia Convention (USP), as one of their General Chapters through which the USP "sets quality standards for medicines, dietary supplements and food ingredients".
Needham, Harper & Steers bought into USP Benson in 1967 and by 1971 had effected a name change to USP Needham. [27] The 1986 creation of the Omnicom holding company saw the Australian merger of the Needham and Doyle Dane Bernbach operations and becoming known as DDB Needham in 1986, DDB Worldwide from 1998 then in 2019 back to Doyle Dane Bernbach.