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Eyebuydirect is an online-only retailer and designs and custom-makes most of its glasses in-house. [ 13 ] [ 19 ] They carry primarily affordable eyeglasses, but also offer three premium brands. [ 13 ] [ 20 ] Ray-Ban, Oakley, ARNETTE and Vogue Eyewear are their outside premium brand offerings, while RFLKT is their in house premium brand.
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Consumers can purchase frames, prescription eyeglasses, prescription or plain sunglasses, and contact lens refills. [9] After choosing the desired frames, the consumer goes through a three-step process to order lenses including choosing the lens type, lens thickness, and optional enhancement features. [ 11 ]
They moved into the eyeglasses market in 2008. [2] [4] They source parts for eyeglasses from independent manufactures across the globe, but maintains control over final assembly. [4] In January 2012, they shipped over 80,000 prescription eyeglasses, setting a service record for online sales of made-to-order prescription glasses in any one month.
Drew Barrymore's FLOWER Eyewear line now includes seven styles of blue light-blocking glasses that are only $20, and you can shop them at Walmart.
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