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Hallmark Cards, Inc. is a privately held, family-owned American company based in Kansas City, Missouri.Founded in 1910 by Joyce Hall, Hallmark is one of the oldest and largest manufacturers of greeting cards in the United States. [3]
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American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [2] [3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
By 1913, he and his brothers were operating a store (which would eventually evolve into Kansas City's Halls department store) selling not only postcards but also greeting cards. The store burned in 1915, and a year later, Hall bought an engraving business and began printing his own cards. It turned into a bigger business than he had had before.
His father was the founder and president of Hallmark Cards. [2] [3] [4] He graduated from Pembroke-Country Day School. In 1946, he worked as a sales trainee and later as an assistant salesman for Hallmark. [5] [6] Hall graduated from Dartmouth College in 1950 with a Bachelor of Arts in economics.
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In the United Kingdom, an estimated one billion pounds are spent on greeting cards every year, with the average person sending 55 cards annually. [19] In the United States, approximately 6.5 billion greeting cards are bought each year, at a total cost of more than US$7 billion. [1] A counter card in the U.S. typically sells for $2 to $4. [1]
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