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2. 4 ways to check if a business name is taken - AOL

   www.aol.com/4-ways-check-business-name-140000142...

   In most states, would-be business owners have access to a basic, free business search, but some states charge a small fee per query. ... consider trademarking your own business name, logo, or ...

3. Branding - Wikipedia

   en.wikipedia.org/wiki/Branding

   Brand, a name, logo, slogan, and/or design scheme associated with a product or service Branding (promotional) , the distribution of merchandise with a brand name or symbol imprinted Brand management , the application of marketing techniques to a specific product, product line, or brand

4. Promotional merchandise - Wikipedia

   en.wikipedia.org/wiki/Promotional_merchandise

   Almost anything can be branded with a company's name or logo and used for promotion. Common items include T-shirts, caps, keychains, posters, bumper stickers, pens, mugs, koozies, toys or mouse pads. The largest product category for promotional products is wearable items, which make up more than 30% of the total.

5. Rebranding - Wikipedia

   en.wikipedia.org/wiki/Rebranding

   Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]

6. 7 tips for choosing the best name for your business - AOL

   www.aol.com/7-tips-choosing-best-name-163000615.html

   Choosing a name is one of the most exciting and creative parts of starting a new business. Before you commit to a name, though, research your state's legal guidelines and make sure it's available ...

7. Logo - Wikipedia

   en.wikipedia.org/wiki/Logo

   Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.