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Cereal for Dinner is a promotional campaign by Kellogg's that began in 2022 to encourage the consumption of Breakfast cereal for dinner.. The campaign was criticized following a television interview with Kellogg's CEO Gary Pilnick who suggested that cash-strapped consumers should eat cereal for dinner to save money, dismissing the underlying concerns of food insecurity and inflation.
“Cereal for dinner is something that is probably more on trend now, and we would expect to continue as that consumer is under pressure.” ... In 2022, consumers spent 11.3% of their disposable ...
Kellogg has been promoting cereal-for-dinner since 2022 when it launched a contest encouraging consumers to "give chicken the night off." Still, numerous media outlets jumped on Pilnick's comments ...
Pilnick posed buying cereal for dinner to save money on groceries in an appearance on CNBC’s “Squawk on the Street” Feb. 21.
OPINION: Kellogg's CEO Gary Pilnick's tone-deaf suggestion that cash-strapped families eat cereal for dinner is just the latest example of how America treats families struggling with food insecurity.
Is cereal OK to eat for dinner? The concept of eating cereal outside of breakfast isn’t new. Fans of the classic ‘90s TV show “Seinfeld” know the main character likes to eat cereal at all ...
While food price gains did slow in 2023 compared with 2022 (when food-at-home prices jumped by 11.4%) certain food categories, including cereals and bakery products, continued to register big ...
In 2022, the company awarded $5,000 to five sweepstakes entrants who posted an Instagram photo of themselves eating cereal for breakfast with the hashtag #KelloggsCerealforDinnerEntry.