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2. Loyalty marketing - Wikipedia

   en.wikipedia.org/wiki/Loyalty_marketing

   Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

3. Loyalty business model - Wikipedia

   en.wikipedia.org/wiki/Loyalty_business_model

   Loyalty business model. The loyalty business model is a business model used in strategic management in which a company's resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is where quality of ...

4. Loyalty program - Wikipedia

   en.wikipedia.org/wiki/Loyalty_program

   A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...

5. 6 Ways Store Loyalty Programs Can Help You Save Big - AOL

   www.aol.com/6-ways-store-loyalty-programs...

   The savings can add up quickly if you are a loyal customer. Kohl's Rewards is a fan favorite loyalty program offering 5% rewards on every purchase. As you spend, you'll earn Kohl's cash in $5 ...

6. Should You Buy into Paid Loyalty Programs? It May Not ... - AOL

   www.aol.com/finance/buy-paid-loyalty-programs...

   Businesses such as Target, Walmart and even Chuck E. Cheese promise exclusive benefits and an elevated customer experience with these programs. But is the minimum $7.99 monthly fee for Chuck E ...

7. Relationship marketing - Wikipedia

   en.wikipedia.org/wiki/Relationship_marketing

   t. e. Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. [ 1 ][ 2 ] It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication beyond ...